Sales of sex doll introduced growth, as well as the market for adult items in China is substantial. Nevertheless, this does not suggest that this company has ended up being "easy to do".
" Consumer demand for sex dolls seems boosting year by year.
Nonetheless, the growth of the mini sex doll market, or the grown-up item market overall, is a little bit prematurely to claim that they have reached 'springtime'. "Liu Chen stated.
" Attention and client procurement are still the core problems of brand names. Every person believes that customers in contemporary culture can already accept these points at the social and also theoretical level. But as a matter of fact, I didn't recognize them whatsoever before I entered the industry. It's still really limited," Liu Chen claimed.
It can be stated that ecommerce has actually opened up the sales of sex toys that are challenging for lots of people to "chat" offline. Yet in regards to internet marketing, Liu Chen stated that mostly all channels are not ideal for the look of sex toys. "You can not envision what it would certainly be like to have an ad introducing a vibrator on Douyin as well as a lift ad. As a brand-new brand, you can't even take the very first step of self-promotion, so just how can you discuss obtaining consumers? "In his own more than a year of entrepreneurship, nearly no financiers want to place cash in.
Zhang Zhiwei as soon as made use of the term "virtually perverted" to describe the strictness of the testimonial of sex toys on numerous platforms. He said that at the beginning, the approach taken on by Grownup Candy was to make a great deal of modifications in the direct exposure and also scale of brand name marketing material and even surrendered the exposure of group words, product names, and also item images, and the brand name content did not stress any product features.
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" Currently, on the one hand, Grownup Candy is spending more in brand name building to improve its brand name influence; on the other hand, it is likewise actively increasing offline channels and exclusive domain names. The offline facet has now accomplished outcomes, as well as the next adult Sweet will be in the best shopping malls (shopping mall) in first- and also second-tier cities have opened stores, offering bright, non-pornographic sex brand names to the general public." Zhang Zhiwei informed Caijingxia Weekly.
Zhang Jinjin, the designer of one more sensual brand "Qing Nan", is not really positive concerning the short-term traffic brought by throwing money. "It doesn't make much sense to spend advertising in this industry. After we tried it, we located that the sales curve totally complied with the marketing prices. Quit. If you want to develop healthily, you still need to make blood yourself, depending on products and also word of mouth.".
Formerly, the success of several companies listed on the New Third Board was not positive. Enthusiast Wellness was delisted from the New Third Board in May 2020. In 2019, before the delisting, the loss of Enthusiast Health and wellness was as high as regarding 27 million yuan. In 2020, Chunshuitang and Taohuawu lost 4.17 million yuan and also 653,600 yuan specifically.
One more business, Orange Shares, initially mainly marketed "San He" series items for breast beauty and also "Maca" collection items for aphrodisiacs; in 2017, the firm completed the procurement of Orange Innovation and slowly increased right into the area of grown-up product sales. expand. And Also Orange Technology is popular to the majority of customers, that is, "Orange Adult" offline franchise store. Presently, it has as numerous as 850 stores. Since 2021, the revenue of grown-up products, i.e. "Orange Grownup" stores, will certainly make up more than 70% of Orange's revenue, which is really the column of strong efficiency. "Orange currently primarily depends on franchisees to generate income." Liu Chen said.
